Clay gives you a powerful spreadsheet with 100+ integrations to build custom workflows. AutoReach gives you a turnkey AI agent that handles lead gen end-to-end without any setup.
How AutoReach and Clay.com stack up across the features that matter.
| Feature | AutoReach | Clay |
|---|---|---|
| Setup complexity | 2-minute wizard, 1-click industry templates | Complex table builder requiring integration knowledge |
| Lead discovery | AI agent searches Google Places autonomously | Import from LinkedIn, Apollo, or other data sources |
| Lead qualification | AI scores 1-10 with learning from feedback | Custom scoring via Clay formulas and AI columns |
| Email generation | AI writes emails after scanning each website | AI columns can generate emails from enriched data |
| Website intelligence | Built-in automated website scanning | Via third-party enrichment integrations |
| Continuous operation | Agent runs 24/7 on autopilot with budget controls | Manual table runs, no autonomous mode |
| Learning | Agent memory improves targeting over time | No built-in learning from user feedback |
| Sending emails | Built-in SMTP sending with deliverability tools | Requires external sending tool (Instantly, Smartlead) |
| Target user | Sales teams wanting turnkey automation | Revenue ops teams building custom workflows |
| Pricing | From $5 (pay-as-you-go) or $29/mo plans | From $149/mo (Starter) with credit limits |
Setup complexity
Lead discovery
Lead qualification
Email generation
Website intelligence
Continuous operation
Learning
Sending emails
Target user
Pricing
Beyond the feature list, here is what fundamentally separates AutoReach from Clay.com.
Clay is a powerful platform for teams that want to build custom lead gen workflows from scratch. AutoReach is a turnkey solution where the AI agent handles everything, from discovery to outreach, with zero configuration required.
Clay starts at $149/month with limited credits. AutoReach starts at $29/month for 300 credits, or $5 for 50 pay-as-you-go credits. For small teams and solo founders, AutoReach delivers similar results at a fraction of the cost.
Clay tables produce the same output every time with the same inputs. AutoReach's agent learns from your approve/reject decisions, improving lead quality and targeting with every cycle.
Clay starts at $149/month (Starter) with limited enrichment credits. Their Explorer plan is $349/month. AutoReach starts at $29/month for 300 credits or $5 for 50 pay-as-you-go credits. AutoReach includes lead discovery, qualification, email generation, and sending in one credit system.
Start with 25 free credits. No credit card required. See how an AI agent compares to Clay.com in your first 5 minutes.
Qualified leads from $0.07 each. Plans start at $29/month. No per-seat fees.
They serve different needs. Clay is ideal for revenue ops teams building sophisticated multi-step enrichment workflows. AutoReach is ideal for sales teams and founders who want autonomous lead generation without building workflows from scratch.
AutoReach is significantly easier to use. You enter a search query and location, pick an industry template, and the agent handles everything. Clay requires understanding their table builder, choosing from 100+ integrations, and configuring each step.
For standard local business prospecting and outbound outreach, yes. AutoReach delivers discovery, qualification, personalized emails, and call scripts for about $0.07 per lead. Clay requires combining multiple paid enrichment sources to achieve similar results.